What is digital marketing?

What is digital marketing? 



At present, the number of internet users is increasing day by day. At the same time, traditional marketing methods as well as digital marketing are increasing. We are “What is marketing?” Even if you have knowledge about this, maybe what is digital marketing? I know less about that, but if you try to find out about it with a Google search, you will find a lot of information about digital marketing. What are the future prospects? With these issues in mind, today we will discuss "What is Digital Marketing and the Differences Between Traditional Marketing and Digital Marketing".

READ MOREWhat is SEO? How to learn SEO?

What is Digital Marketing?

Usually "What is marketing?" We all know that. For example, marketing is the creation of a market with the help of the promotion of a product (new or old). And in this case, the first problem that comes to the fore is to find the right customer for that product. Television, radio, newspapers, etc., which are called traditional marketing, are the easiest means for any company or organization to find this customer. But nowadays the most popular medium from this medium is internet-based marketing which has been named digital marketing.

Digital marketing is the marketing of a product or service using digital technology (internet service) in the simplest sense. At present, smartphones and computers or laptops are becoming the most used media from television, radio, newspapers. And one of the vitality of these two things is the Internet.

Due to the availability of the internet, digital marketing is becoming more effective than traditional marketing. The more people start using technology, the more the field of digital marketing grows.

You can understand the matter in a simpler way if you read the internet user statistics given below.

We get a little idea about the context of Bangladesh. In a world where more than 400 million people currently use the Internet, more than 300 million people use a variety of social media. (Source - statista.com) There are more than 60 million people out of 160 million people in Bangladesh now using the Internet. (Source- btrc.gov.bd) In addition, the popular communication medium Facebook has 3 crore users. In 2012, the total number of Internet users was just over 31,000 (source - btrc.gov.bd). And at that time there were some people using Facebook. These statistics explain why digital marketing is becoming so popular day by day.

Differences Between Traditional Marketing And Digital Marketing (Differences Between Traditional Marketing VS Digital Marketing)

Hopefully after reading the above topics, what is digital marketing? You have learned the details about this. Let's take a look at the differences between traditional marketing and digital marketing -

1) Traditional marketing is the promotion of products through television, radio, newspapers, banners of different sizes, festoons, leaflets, etc. On the other hand, digital marketing is the promotion of products to the customer through various social media and popular websites including digital advertising of products such as Facebook, YouTube.

2) The amount of money spent on traditional marketing is much higher and the expected results are much less. In digital marketing, on the other hand, the results are much higher than the amount spent.

3) No complete data is available as a result of advertising through traditional marketing. Which is all the data is available in the case of digital marketing platforms.

4) It is not possible to advertise to the target customer by traditional marketing but it is possible to advertise to the targeted customer through digital marketing.

5) The medium of traditional marketing is much less and is losing effectiveness day by day. On the other hand, the medium of digital marketing is much more and is increasing day by day. As a result, acceptance is increasing.

6) It will take a long time for a company or organization that is currently established through traditional marketing to turn into a billion-dollar business. On the other hand, many companies or organizations that have been established through digital marketing (e-commerce business) have become billionaire businesses. Take for example Pathao – Transport Company. They started the journey in March 2015 with just one compromise and they have been running the main promotions of their service and running it through various social media sites. As a result, their market value is now around ১০ 100 million. Ali Express - Online Retail Service is one of the foreign companies.

Why do digital marketing?

The current era is the era of information technology. In this age of information technology, we are all moving forward with technology. Everything is becoming technology dependent on the change of time. And with the development of this information technology, we can do any work very easily. And with that, we are able to adapt to the times.

Before we had to go to the market to buy any product. Now we can easily buy and sell products at home as per our wish. And marketing using this method is digital marketing.

Why Digital Marketing Is Important-

Digital media is accessible to consumers anytime and anywhere they want to do it. Gone are the days when the message people got about your product or service came from you and you wanted them to know what constitutes the day. Digital media is an ever-growing source of entertainment, news, shopping, and social interaction, and consumers are now exposed not only to what your company says about your brand but also to what the media, friends, relatives, colleagues, etc. are saying and they are more likely to trust them than you. More. People like the brand they can trust according to their needs and preferences, the companies that know them, want personal and relevant contacts and offers.


How to do digital marketing?

There are many ways to do digital marketing. But there are some methods that we must use in the case of digital marketing. So today we will learn about the most used topics in digital marketing.

1. SEO (Search Engine Optimization)

2. Search Engine Marketing  (SEM)

3. Online Advertising

4. SMM (Social Media Marketing)

5. Email Marketing

6. Affiliate Marketing

7. Content Marketing

1. SEO (Search Engine Optimization)

SEO is an acronym for Search Engine Optimization. Defined in Bengali, SEO is a set of rules/techniques through which a website can get more visitors/traffic from different types of search engines (Google, Yahoo, Bing, etc.). And the only reason to bring more traffic or visitors is to bring our website to the first page of search engines. And when our web site comes to the first page of search engines, the number of visitors to our website automatically increases.

SEO can usually be divided into two parts.

1. On-Page SEO

2. Off-Page SEO

What you say about your website is On-Page SEO, also called Technical SEO. And what others are saying about your website is Off-Page SEO, also called Link Building.


Suppose you search in any search engine about a product or by typing the name of the product. Then you have to understand that the websites that will come on the first page contain the product you are searching for. And we can think for ourselves. Let's say we created a website on a specific topic. Now on our website, if someone searches for any product or information, our website comes to the 10th page of the search engine, then no one will go to the 10th page to find the product. Of course, you will see page 1 first. And for this, we have to increase the traffic/visitors to the website and follow the correct methods of Search Engine Optimization.

2. Search Engine Marketing (SEM)

Search Engine marketing (SEM) is a comprehensive marketing strategy that will initially drive traffic to your business. This is what we call paid search marketing. This type of marketing is usually based on the structure of your business. In this case PPC (pay-per-click) or CPC (pay-per-click) models etc. are selected. SEM usually takes place on different platforms. Of these - Google Ads and Bing Notifications (on the Google Network), Yahoo Bing Network Notifications are the most popular. SEM is the most affordable online marketing of the current digital marketing which will help to increase your return on investment.

3. Online Advertising



The advertising that we do online is basically Online Advertising. Online Advertising is not like Traditional Advertising.

There are several types of online advertising, e.g.

  • CPC (Cost Per Click)
  • CPA (Cost Per Action)
  • CPV (Cost Per View)
  • Display Advertising etc.
CPC is a form of advertising that will go as a promotional marketing message to consumers. And how much money or dollars an advertiser pays for each click in exchange for his ad.

CPA means cost per action, which means that if you can complete an action, the online market will give you revenue. And revenue is basically 6, and revenue in Bengali means revenue or income. This is a new Online Advertising process.

CPV means cost per view. CPC, CPA is an online advertising system like these. An ad pays revenue based on how much or how long it has been viewed each time.

Display advertising is basically the digital version of the promotional billboards or banners we see on the way. And these are done through Google AdWords.

4. Social Media Marketing (SMM)


We use many types of social media, such as Facebook, Twitter, Instagram, Google Plus, and many more. We call these social networks or social media. We use these mediums to communicate with one another or with many individuals or organizations. Marketing using these social media or the method we follow is called social media marketing.

Social Media Marketing again 2 types.

E.g.

Paid Marketing (Promotes pages or groups with money).

Free Marketing (via posts or comments on public groups and public pages).

And each of these social media has a different system or method of how to do marketing. At present, social media can play a huge role in the development process of any company or organization.




E.g.

  • A good relationship is created with each other.
  • Feedback is available on a variety of products or services. Due to this instant feedback, we can easily determine the error of our product or service.
  • We can discuss any issues with each other. And if someone has a question about something, we can answer it directly.
  • Learn how to improve a service or product.
  • There are many things that we have no idea about, but we need to know about those things, we can know about those things.

5. Email Marketing


Email marketing is a specific process or method by which a company collects the emails of those who are involved in or like those topics to reach its specific goals, and sends them various types of promotional emails related to those topics at different times.

And the two things that are very important for email marketing are:

Optin Form

Email Marketing Service

And it is not possible to do email marketing without noticing these two methods.

Optin Form

Optin Form is where the company notifies you via email if there is a commission on a particular product or offers to take it if it is free with a product or service.

Email Marketing Service

When a company sends emails to more than one person, it sends emails through email marketing services or similar software. Email marketing software is used to send emails, especially for all these purposes.

The popular software for email marketing are:

  • Aweber
  • Mail Chimp
  • Get Response

And the company chooses some things to collect email.

E.g.

  • eBook
  • Cheatsheet of tips or resource
  • Free webinar
  • Coupon etc.

And these issues can be seen especially in E-Commerce Technology or E-Commerce websites.


6. Affiliate Marketing


Affiliate Marketing is a marketing method or system where we do not have a product of our own. If you buy the product then you will get some money from there as commission.

There are basically 3 things involved with affiliate marketing. And the things are:

  • Merchants Or Advertiser
  • Networks (Click Bank, Commission Junction, Amazon Affiliate)
  • Publisher

Merchants or Advertiser

The job of the merchant/merchant is to determine their product and to select the products that are in good demand in the market.

Networks
Merchant Rye is usually connected to these networks, they share their products on all these affiliate network sites based online. Some popular Affiliate Network sites.

E.g.

  • Click Bank
  • Share A Sale
  • Amazon Affiliate
  • eBay
  • Market Health


Publisher

Those who search for these products from the Affiliate Market are called Publishers to promote and sell these products on their own websites or pages.

7.Content Marketing


Content is the digital expression of a topic or object that is interestingly described in a blog, picture, or video image. Digital advertising of various products can also be called content marketing. Content marketing is the process of promoting a product or brand through blogging, a detailed discussion of products, online photo or postering, or video.

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