Aarong Job Circular -2020

 Aarong Job Circular -2020

Manager, CRM, Marketing


Job Description / Responsibility

  • Manage day to day operations of My Aarong Rewards and Club Taaga loyalty programs including registration management, resolving technical system issues, customer service issues, and campaign deployments
  • Ensure membership base growth through initiatives and build subsequent loyalty through repeat purchases, growth of average basket value, and overall customer lifecycle management
  • Design and implement special events to reach prospective and existing members as well as develop marketing techniques that will drive new customer acquisition
  • Plan and execute seasonal partnership campaigns and promotional offers for loyalty members
  • Keep membership base updated on the latest campaigns through multi-channel marketing strategies
  • Design micro-segmentation campaigns using recency, frequency, monetary (RFM) methods, and ensure 'always on' personalized communications
  • Provide management insightful data on membership base through periodic presentations and reports
  • Oversee the voice of customer management through call center and feedback channels. Ensure management level reporting and undertake long term development projects Drive on-going market research and product development projects
  • Work closely with the retail and marketing department to execute campaign communications

Educational Requirements

A Bachelor Degree (preferably a BBA) from any reputed university

Job Requirements

  • 5-6 years of work experience in customer relationship management
  • Knowledge on ATL, BTL, TTL strategies, online/offline media, digital marketing tools, marketing mix, international marketing strategy, e-commerce, and project management
  • Knowledge of budgeting and campaign management
  • Should have expertise in content development, multitasking, planning, and evaluation
  • Must have effective communication, interpersonal, and negotiation skills

Job Location


Job Nature

Full Time

Job Level

Mid Level

Others Benefits

Provident Fund, Gratuity, Festival Bonus, Yearly Performance Bonus, Health and Life Insurance, and others as per organization policy

Apply Instructions

You may send your updated CV to career.aarong@brac.net mentioning the name of the position in the subject line.

Send your CV to career.aarong@brac.net or click here

Company Information



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